Hot Wheels is the official sponsor of Danica Patrick and JR Motorsports for the Nationwide CARFAX 250 at Michigan International Speedway on Saturday, 8/14. They also giving Danica‘s Chevrolet #7 a custom Hot Wheels paint job!

The exciting Hot Wheels® partnership with JR Motorsports and driver Danica Patrick continues with the debut of her “Designed by Hot Wheels®” paint scheme! Unveiled today in Ann Arbor, Michigan, Danica’s #7 Chevrolet racecar is now dressed out in an entirely new custom paint scheme featuring the iconic Hot Wheels® red and orange flames known throughout the world. She will drive the car at the NASCAR® CARFAX 250 race, held this weekend at the Michigan International Speedway.

NASCAR/IndyCar driver Danica Patrick and Hot Wheels announce “Keys to Speed” promotion

In addition to this on-track partnership, the Hot Wheels® team and Danica also offered a sneak-peak of the “Keys To Speed” national retail promotion which launches this September. The promotion gives consumers the “keys to speed” – with ”keys” included in various cars and playsets, giving consumers a chance to instantly win one of hundreds of prizes. Danica Patrick will star in the television campaign supporting the promotion.

“Teaming with JR Motorsports and Danica Patrick embodies our commitment to delivering thrilling vehicle experiences through best-in-class partnerships,” said Simon Waldron, vice president of Wheels Marketing at Mattel. “From the one-of-kind Hot Wheels racecar that’s taking to the track this weekend, to our ‘Keys To Speed’ promotion, Hot Wheels continues to engage our fans in new and entertaining ways.”

Watch the race this weekend, and cheer Danica to a winning finish – and keep an eye out for the “Keys To Speed” promotion this fall!

Photo Credit: Associated Press/Tony Ding.